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The Aftermarket Growth Journey of a Material Handling OEM: SH Group Case Study

Watch the full recording of our customer success story webinar with SH Group.

How does an industrial OEM with roughly 1,000 assets worldwide move from reactive support to proactive, data-driven service?

Sune Krogh Lysgaard-Hansen, Head of OEM at SH Group, joins Achint Varia, Co-Founder and CRO at Industrility, to share how SH Group is transforming its aftermarket and service business across marine, defence, energy, and infrastructure.

SH Group is a Danish engineering and production company specializing in hydraulics, mechanics, electrical, and automation. Service represents 50% of its turnover, yet its OEM service was largely reactive, with installed base data scattered across Excel sheets, SharePoint, emails, ERP, and paper archives.

In this webinar, you will learn:

  • Why aftermarket and service deliver higher margins than new equipment sales

  • How SH Group ran a structured pilot comparing Industrility with Microsoft Dynamics 365

  • How to align IT, finance, and service teams before choosing a platform

  • How asset-centric case management replaced scattered email inboxes

  • How digital field service inspections with offline mode, voice-to-text, and automated reports support technicians

  • How 3D parts identification and bill of materials simplify spare parts ordering

  • How SH Group built its full installed base in six months, faster than planned

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