Aftermarket Revenue Growth Playbook
Executive Summary
The aftermarket has become the frontline of profitability, resilience, and customer loyalty for industrial manufacturers. Yet, most organizations still operate with fragmented systems, manual processes, and siloed data.
To stay competitive, OEMs must transform their aftermarket into a connected, data-driven growth engine that unifies CRM, ERP, and service intelligence in a single ecosystem.
Industrility’s Aftermarket Platform enables exactly that: end-to-end visibility, smarter engagement, and recurring revenue opportunities.
Digital Tools and Their Strategic Role
Industrility bridges the gap between your existing business systems, creating a seamless flow of information from sales to service.
CRM (e.g., Salesforce, Dynamics): Manages prospects, opportunities, and customer relationships.
ERP (e.g., SAP, Oracle): Oversees manufacturing, inventory, and financial operations.
Industrility Aftermarket Platform: Acts as the central nervous system of your aftermarket, consolidating all asset data, service history, IoT insights, and performance analytics.
By connecting these systems, Industrility delivers a single source of truth for every installed asset, eliminating spreadsheet chaos and enabling data-led decisions.
Partner Empowerment: Carrot & Stick Strategy
Building a strong aftermarket ecosystem means aligning partner motivation with business goals. Industrility’s Carrot & Stick Strategy balances incentives and accountability to drive sustained growth.
Carrot (Incentives):
Revenue share on service and parts sales
Bonuses for accurate data submission
Recognition for proactive service and high customer satisfaction
Exclusive access to leads, tools, and new products
Stick (Accountability):
Transparent performance scorecards
Penalties for non-compliance or low engagement
Public rankings and goal-based improvement programs
The result is partners who are engaged, data-driven, and invested in your aftermarket success.
Tried and Tested Process Flow Blueprint
The Digital Asset Lifecycle Blueprint visualizes how Industrility connects manufacturers, partners, and customers across the entire lifecycle, from order to end of life.
By integrating CRM, ERP, and IoT data, Industrility helps OEMs:
Digitize and monitor every asset’s journey
Automate service scheduling and predictive maintenance
Identify new aftermarket sales opportunities
Improve uptime, profitability, and customer trust
This connected workflow empowers OEMs to transform their service operations into a strategic growth engine.
Mindmap for Jump-starting
Aftermarket transformation is as much about people as it is about technology. Industrility’s strategic framework focuses on leadership alignment, digital integration, and cultural adoption.
Key enablers include:
Executive Sponsorship: Top-down support for unified data systems
Strategic Positioning: Quantifying ROI and competitive advantage
Digital Ecosystem: CRM, ERP, and Industrility integration with governance
Change Management: Building core teams, driving adoption, and maintaining accountability
This approach ensures that technology adoption leads to measurable, lasting transformation, not just digital noise.
Customer Testimonial
“Excellent support in defining our roadmap to capture aftermarket lifetime value. The platform provided complete visibility into our installed base and service operations, enabling faster decisions and measurable growth in recurring revenue.”
– Head of Aftermarket and Customer Success, Pharmaceutical Packaging Machinery
