Frequent‑flyer miles, engineered for machines.
The first loyalty program built for equipment makers. Dealers and customers earn for the real work they already do — turning maintenance, parts and service into aftermarket revenue.
Everything Airlines Figured Out, Applied to Equipment
Frequent‑flyer programs work because they reward travel you were going to book anyway, and make leaving expensive. The same mechanics apply cleanly to a machine that runs for 10–25 years.
Promotion is instant as points are earned. Downgrades happen once a year, on the program anniversary — never mid‑season.
Your Margin Is in Aftersales. Your Customers Are Shopping Elsewhere.
Aftersales is where machine manufacturers make their margin — and where they lose customers to gray‑market parts, unauthorized service and competing OEMs. Loyalty makes the authorized channel the obviously better deal.
Parts bought on price alone
The gray market wins the reorder. Points make genuine parts cheaper over time, order after order.
Dealers chase margin, not relationships
A dealer bonus on the same event pays the channel for the behaviour the OEM actually wants.
Customers go dark after the sale
Every PM, order and survey becomes a touchpoint — and the wallet becomes the relationship metric.
One Operational Event. Three Parties Rewarded.
An OEM sells through dealers, dealers sell to end customers, end customers run the machine for decades. A single‑balance loyalty app rewards one of them. This routes one event to all three.
The plant
Owned by the buying organization. Redeems as parts credit, free freight or a service discount.
The technician
Owned by the person who did the work. Redeems for gift cards, branded gear or coupon codes.
The distributor
An optional bonus paid on top — company and user shares are never reduced to fund it.
Earning Is Automatic. There Is No "Give Points" Button.
Every qualifying action fires an event on its own — 47 earning events across roughly 19 connected apps, from Assets and Maintenance to Parts, Cases and Manuals.
Earn a % of dollar value
Orders, quotes and opportunities earn a Reward Rate of the amount — hard‑capped at 10%, with 1–3% recommended.
Earn flat points
PM completed, part installed, warranty activated, contract renewed, survey submitted, profile filled in.
Configure Once. The Engine Runs It for the Life of the Program.
Each play is a rule you set up in the designer — no code, no engineering ticket, and nothing to remember once it's live.
Beat the gray market
Genuine parts earn a 1.3× multiplier; non‑genuine earns zero. Every order makes OEM parts cheaper than the copy.
when: { genuine: true }
Make redemption buy more parts
The company wallet redeems as a discount on the next parts order or free freight — the reward triggers the next purchase.
native reward · company wallet
Reward consolidation with tiers
Silver through Platinum raises the multiplier as lifetime points grow, so split‑sourcing costs the customer money.
25K / 100K / 250K lifetime pts
Turn PM into parts pull‑through
On‑time preventive maintenance earns flat points, capped per asset per month. Plants on schedule consume wear parts on schedule.
cap: { per: asset, month, max: 1 }
Put the dealer on the same event
A dealer bonus pays the distributor on every genuine order — the channel starts selling genuine without a separate invoice.
dealer bonus: 5%
Run campaigns without forking rules
Per‑org Boosters carry their own budget: a 25–50% win‑back on a lapsing plant, or a 15% quarter‑end pull‑forward.
isolated bonus budget
Controlled by Finance. Owned by Marketing.
The difference between a loyalty idea and a signable one is knowing the number before the quarter starts.
Hard budget ceiling
Issuance stops automatically at the cap — a real limit, not an after‑the‑fact alert.
Liability in real dollars
Outstanding points valued in USD at all times, so finance always sees the exposure.
Compliance built in
Per‑track wallet splits plus user earn and redeem toggles serve public‑sector, healthcare and private accounts from one program.
Anti‑farming by design
Caps per user, asset and period; conditional rules mean only the behaviour you want earns.
Like a Frequent‑Flyer Program, for Equipment
Pull aftermarket revenue back, reward the whole channel, build operational habits — with a provable, capped ROI. Publish a working program in minutes.
